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Potent regulation...

HappyDown cocktails censured for lack of clarity about alcoholic content


Link Here 11th November 2018
Full story: UK Drinks Censor...Portman Group play PC censor for drinks

A complaint about HappyDown sparkling cocktails has been upheld by the Independent Complaints Panel for failing to clearly communicate their alcoholic content.

The complainant, a member of the public, believed that the cartoon imagery used on the cans could appeal to children. The Panel did not believe that it did appeal to children but did raise concerns that the cues describing it as alcoholic were not immediately obvious. The Panel concluded that the alcoholic nature of the drink was not clearly communicated and accordingly found the product in breach of Code rule 3.1.

HappyDown's producer, Tipple Brands Limited, will work with the Advisory Service to address the issues raised.

John Timothy, Secretary to the Independent Complaints Panel, commented, Alcoholic content needs to be conveyed clearly. Producers need to ask themselves if there is any other messaging or design on their product which could undermine this clarity.

 

 

Avoiding tears...

Bible Society is miffed that its Remembrance Day advert is banned by cinemas, unsurprisingly preferring to avoid the violence, threat and intimidation associated with religion


Link Here 10th November 2018
Cinemas have rejected a Bible Society advert speaking of the comfort some first world war soldiers found in the Bible. The three-minute film, titled Wipe Every Tear , explains that all British soldiers were given a Bible as part of their kit and that this was a source of hope to many.

Empire Cinemas explained that they do not take adverts from any religious groups.

The three-minute film opens with footage of soldiers in trenches. A caption explains All British soldiers were given a Bible as part of their kit. Captions continue: To many it was a source of hope. For eternal peace. The film then moves to clips of contemporary people, often in their workplace, reciting Revelation 21: 1-7. These include a farmer, a fisherman, a hairdresser, a soldier, and a chef. The concluding captions state: The Bible. Still giving peace and hope today.

The film was intended to be shown in 125 screens at 14 venues across the country in the run-up to the armistice centenary this weekend. The Bible Society is reported to have reached agreement with cinema advertising company Pearl and Dean for the distribution of the film. Pearl and Dean later emailed to say that Empire Cinemas had vetoed the film because they do not accept religious or political advertisements.

 

 

Offsite Article: The police chiefs vs the thoughtpolice...


Link Here 8th November 2018
Why police should stay out of hate incidents. By Fraser Myers

See article from spiked-online.com

 

 

The art of social division...

The politically correct National Trust promotes women's art by censoring men's art


Link Here 7th November 2018
The National Trust has organised an art exhibition to promote the role of women and celebrate the life of Margaret Armstrong, the wife of a 19th-century industrialist. But instead of filling her grand country hall with artefacts about her life, the National Trust decided to cover up artworks that were created by or featured men.

Visitors described the project as ridiculous after paintings were covered with sheets and statues wrapped in bags. It was reported that staff at Cragside in Northumberland had to empty the comments box several times a day due to the volume of complaints.

Now the National Trust has admitted the idea backfired. It claimed the project was not about censoring art or being politically correct but was designed to encourage visitors to look at the collection differently and stimulate debate. The trust said:

Sometimes it doesn't work as we intended and we accept the feedback we have received, We've had a mix of positive and negative comments. We're going to look at it closely and it will be reviewed thoroughly.

 

 

Desperate...

Drinks censor dismisses ludicrous whinge about the size of a can of Desperados Tequila


Link Here 5th November 2018
Full story: UK Drinks Censor...Portman Group play PC censor for drinks

A complaint made against Desperados has not been upheld by the Independent Complaints Panel

The complainant, a member of the public, believed that the sale of Heineken's Desperados in a 250 ml can could appeal to under 18s due to it being in the same size can as energy drinks. The complainant also believed that the size of the can could mean that the product could be downed in one.

The Panel first considered whether the product had a particular appeal to under-18s. The Panel noted that the 250ml can size did not have a traditional association with soft drinks, and the size of the can alone did not necessarily lead the product to be problematic under the Code. The Panel considered the other elements of the can's design and noted that the colour palette, although it contained bright and contrasting colours, had a mature theme. The Panel also considered that the language used provided clarity around its alcoholic content. Accordingly, the Panel did not find the product in breach of Code rule 3.2(h)

The Panel then considered if the product directly or indirectly urged the consumer to drink rapidly or down the contents in one. The Panel noted that the can did not feature any text or other instruction that the contents should be downed-in-one. The Panel was also clear that a smaller one serve container was different to encouraging a rapid or down in one message. Accordingly, the Panel did not find the product in breach of the Code.

 

 

Looking out easy offence...

Advert censor ASA launches a new strategy document announcing more proactive censorship of online advertising


Link Here 2nd November 2018
The advert censors of ASA have published a five year strategy, with a  focus on more censorship of online advertising including exploring the use of machine learning in regulation.

The strategy will be officially launched at an ASA conference in Manchester, entitled The Future of Ad Regulation.

ASA explains the highlights of its strategy:

We will prioritise the protection of vulnerable people and appropriately limiting children and young people's exposure to age-restricted ads in sectors like food, gambling and alcohol We will listen in new ways, including research, data-driven intelligence gathering and machine learning 203 our own or that of others - to find out which other advertising-related issues are the most important to tackle We will develop our thought-leadership in online ad regulation, including on advertising content and targeting issues relating to areas like voice, facial recognition, machine-generated personalised content and biometrics We will explore lighter-touch ways for people to flag concerns We will explore whether our decision-making processes and governance always allow us to act nimbly, in line with people's expectations of regulating an increasingly online advertising world We will explore new technological solutions, including machine learning, to improve our regulation

Online trends are reflected in the balance of our workload - 88% of the 7,099 ads amended or withdrawn in 2017 following our action were online ads, either in whole or in part. Meanwhile, two-thirds of the 19,000 cases we resolved last year were about online ads.

Our guiding principle is that people should benefit from the same level of protection against irresponsible online ads as they do offline. The ad rules apply just as strongly online as they do to ads in more traditional media.

Our recent rebalancing towards more proactive regulation has had a positive impact, evidenced by steep rises in the number of ads withdrawn or changed (7,009 last year, up 47% on 2016) and the number of pieces of advice and training delivered to businesses (on course to exceed 400,000 this year). This emphasis on proactive regulation -- intervening before people need to complain about problematic ads -- will continue under the new strategy.

The launch event - The Future of Ad Regulation conference - will take place at Manchester Central Convention Complex on 1 November. Speakers will include Professor Tanya Byron, Reg Bailey, BBC Breakfast's Tina Daheley, Marketing Week's Russell Parsons, ASA Chief Executive Guy Parker and ASA Chairman David Currie.

Online ASA Chief Executive, Guy Parker said:

We're a much more proactive regulator as a result of the work we've done in the last five years. In the next five, we want to have even more impact regulating online advertising. Online is already well over half of our regulation, but we've more work to do to take further steps towards our ambition of making every UK ad a responsible ad.

Lord Currie, Chairman of the ASA said:

The new strategy will ensure that protecting consumers remains at the heart of what we do but that our system is also fit for purpose when regulating newer forms of advertising. This also means harnessing new technology to improve our ways of working in identifying problem ads.

 

 

Offsite Article: Bad taste...


Link Here 2nd November 2018
Mocking vegans should not be a sackable offence. William Sitwell has been given the heave-ho over a private joke. By Brendan O'Neill

See article from spiked-online.com

 


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